As with other Belgian beers, Kwak has a branded glass with its own distinctive shape. The Kwak glass has attracted attention because it is a round-bottomed, hour-glass shaped glass that resembles a stirrup cup^[2] or 'yard of ale', which is held upright in a wooden stand—rather like a piece of old scientific apparatus. The brewery claims the glass was designed by the innkeeper Pauwel Kwak in the early 19th century for coachmen,^[3] though the beer and the glass were launched in the 1980s.^[4]